Proceedings magazine is a communication tool for the Coast Guard's Marine Safety & Security Council. Each quarterly magazine focuses on a specific theme of interest to the marine industry.
Issue link: http://uscgproceedings.epubxp.com/i/707823
19 Summer 2016 Proceedings www.uscg.mil/proceedings Storytelling is one of the oldest human traditions. Historically, cultures passed on their stories and traditions via oral storytelling. With the invention of the printing press, the way we communicated our stories evolved. In the last decade, we have seen the rise of social media and the death of the tradi- tional news cycle. Storytelling has become a science as well as an art. As far as the Coast Guard is concerned, we can cre- ate a documentary featuring an icebreaker that was commissioned in 1999 — the U.S. Coast Guard Cut- ter (USCGC) Healy — as a platform to conduct sci- ence experiments in the Arctic. Or personnel may write an article on ships like the former naval ves- sel, the USCGC Alex Haley (homeported in Kodiak, Alaska), to give a glimpse into the operational exe- cution of the Commandant's Arctic Strategy. This is all a part of telling the Coast Guard story to the people served by the nation's oldest continuous seagoing service. Behind the Scenes What the audience doesn't see is the amount of coordination and effort it takes to make sure that that story gets to the TV, computer, or glossy magazine. For example, when we brainstormed about how to get the word out about Arctic Shield 2015, during which the U.S. Coast Guard deployed cutters, aircraft, and personnel to the Bering Strait; Dead- horse, Alaska; and the northern Alaska outer continental shelf; we began planning more than eight months out. Just within the U.S. Coast Guard, the communications coor- dination included public affairs offices in Pacific Area Com- mand and headquarters, then expanded to include other districts as various offices deployed specialists in support of the effort. We also coordinated with a number of other agencies and applied a wealth of technical expertise to make sure we gathered the needed information and disseminated it quickly. This involved deploying numerous public affairs specialists to various cutters as well as to remote locations to gather the information for multiple Facebook posts, tweets, videos, and blog posts. Storytelling from the Last Frontier Communications in the Arctic. by l T a nas T a CI a V I snesk I Former Digital Media Officer U.S. Coast Guard Overview "The growth of human activity in the Arctic region will require highly engaged steward- ship to maintain the open seas necessary for global commerce and scientific research, allow for search and rescue activities, and provide for regional peace and stability." — President Barack Obama The Coast Guard Cutter Healy conducts science operations in the southern Arctic Ocean while the aurora borealis shimmers across the sky. U.S. Coast Guard photo by Petty Officer Cory J. Mendenhall.